Currently, most small businesses target specific geographic markets. It is no wonder, therefore, that local SEO (Search Engine Optimization) has become an essential aspect of a business. Every businessperson is out to ensure that their activity appears at the top of search engine results pages (SERP). You must put more time and effort into your Google My Business listing. Here are 11 local search marketing tips that will significantly help you to improve your GMB ranking.
- Ensure you enlist on Google My Business
To begin with, ensure you register with Google My Business. Registering with GMB is one of the primary and key requirements which you cannot afford to ignore. It is very important to keep in mind that locally, people are very interested in knowing the address of your business. They would also like to know the location. To help you in this, GMB offers you an opportunity where you can register your name, address, and phone number.
Besides, do not leave an incomplete profile. Ensure that you capture all your details. Moreover, always keep checking your profile to ensure it is up-to-date. Once you have done all that, Google will supply you with some necessary data about people’s opinions concerning you. This information is very vital in chatting the way forward concerning your local search strategy.
- Make use of Google Posts in your GMB account
Using Google posts is another very effective way of ensuring you improve your rankings. The good news is that Google launched Google Posts. This feature is available for every GMB account. Google Posts offers every business an opportunity to post updates about deals. Also, a company can post updates on local offerings as well as upcoming events.
The best part is that your posts will appear directly in the SERP. Undoubtedly, this is a unique opportunity. Through it, you can provide your current and prospective customers information about your products even before they start navigating your site.
3.Ensure your NAP is always up-to-date and consistent
If you desire to remain on top of your GMB, you need to keep updating your information. Ensuring your contact information is up-to-date is very vital. The same applies to your location. In case of any changes in your location, ensure you update it too. In addition, make sure your information is consistent in all your platforms. These may include your website as well as social media pages. The same information should also be in your review sites and directory listings.
- Use the schema markup tool
Although very few businesses use this tool, it is one of the best ways to ensure your business ranks highly.Schema markup is a code. This code is added to your HTML, and it is important in many ways. Firstly, the code will improve the representation of your page in search results. Secondly, it provides search engines with more information about your business. It informs the search engines about the products and the services you sell and the reviews you have collected, among others.
Unfortunately, only 31.3 percent of websites currently use this tool. Also, many of those that use it only use the basic elements. Make your local business rank higher than your competitors today by adding structured data markup.
- Ensure you optimize your URL, tags, and content
The importance of optimizing your URL, headers, and content cannot be overemphasized. Optimize your city or region. Also, do optimization for the target keyword of the page they describe. The reason for doing this is that it lets Google know what geographical location your business is relevant to. Moreover, it communicates on what content is on your page. This goes a long way in helping them index your page appropriately.
- Work on natural and relevantlocal link building
Building natural and related links is another effective local SEO strategy. Work towards creating an active link profile. A strong link profile will go a long way to help you perform well in Google search. However, it is essential to know that this is a long-term strategy. It may not happen in a day or two. Consequently, be patient, take time, and secure a strong link for your business.
7.Ensure you get reviews for your business
It is becoming evident that online reviews are very important for businesses. According to a recent survey, online reviews influence up to about ninety percent of people’s buying choices. It is,therefore, correct to understand that online surveys are as important as personal recommendations.
In addition to influencing people’s buying choices, reviews also influence how Google ranks your page. According to Google, high quality, positive reviews from your customers improve your business’s visibility. Based on this consideration, Google uses reviews as a factor in the ranking of a local pack. It is, therefore, imperative to have a presence in certain major review sites.
Some of the major review sites you can consider are:
- Yellow pages
- White pages
- Yahoo Local
It is also important that you respond to every review concerning your brand, whether positive or negative. Responding is a sign to your customers that you care about what they think. Try your best to get online reviews from your best customers.
8: Keep in touch with the rankings for local searches
Another critical tip to improving local ranking is ensuring you track ranking changes for local searches. Marketing technology will help you greatly to keep in touch. Some of the things you may want to keep track of include:
- Search volume
- Result type
- The ranking of your preferred URL in each geographic location of your business.
In addition, ensure you can carefully look into your data and identify the rise or fall. You can achieve this by creating page segments and keyword categories. It will also help you to spot opportunities and seasonal changes.
- Ensure you create localized content for your website
Optimize your website for local search results. You have several ways to do that. To begin with, your NAP should consistently match the local citations that you manage. Also, do not forget to add the names of towns and cities where you do your business. You can also achieve the same results by ensuring you create content that is of help to humans. In other words, always endeavor to write for humans. Writing human-friendly content will endear your website to the search engines.
Likewise, ensure you pay keen attention to on-page SEO techniques. You should also localize these where possible. You can also optimize your images using locations in the file names.
If you correctly optimize your content for local search results, it will give you an upper hand with the search engines.
- Ensure your website is fast and mobile-friendly
Although not necessarily considered a local SEO strategy, this can go a long way to help your business. A mobile-optimized website will make it easy for your business to show in search results. Currently, may people search for business or services while on the go. As a result, they mostly use their mobile devices. It is, therefore, imperative that you ensure potential customers can access your business efficiently and quickly.
According to Google, many websites are now adopting Mobile-First Indexing. The technique allows most of Google’s crawl requests to your site to be made via mobile crawler.
That said, it is clear that mobile optimization is significant for your business. It plays a very crucial role in local SEO.
- Customize your title and Meta description tags
Title and Meta description tags are HTML elements. You can customize them to reflect the content of your web page. Google always displays the text of your title and description tags in search results.
Fortunately, Google has increased the width of the main search results to 600px. Consequently, the acceptable length of title tags is between 50 to 60 characters. The description tags range from 160 to 200 characters.
Writing titles and descriptions is an art in the SEO world. Ensure your text is unique, compelling, and descriptive. A one-time text will ensure you compete effectively with your competitors. Ensure also that you do not exceed the required number of characters, for this could cause your text to be cut off.
To reach local customers, you can include the name of the city of your business. Also, target using one main keyword. Ensure you put this keyword as close to the start of your tag as possible.
Having your business show up the search results means you are only one step to getting that customer. Consequently, ensure you do not waste such a precious opportunity.
In conclusion, what I have discussed in this article is just the tip of the iceberg. If you can fully implement it, you will be sure that it will give you an edge when it comes to local SEO. Now that you are equipped to tackle local search marketing, why not get started today!